Just for clicks

Photo by Fancycrave on Unsplash

By Deron Snyder

So much content. So many eyeballs.

If the former can catch a glance from the latter, a wonderful and meaningful encounter could ensue. 

They even might wind up meeting on a regular basis and spending quality time together.

That would make content ecstatic, because one its greatest fear is dying of loneliness. So, it attempts to put itself in front of eyeballs as many ways as possible, but it’s really helpless after that point.

Eyeballs have all the power and call all the shots, with no shortage of content to choose from.

Nonetheless, some content wants to be picky, wants to be selected by the particular type of eyeballs it believes it’s  made for. Other content couldn’t care less about which eyeballs it hooks up with; the more the merrier.  It doesn’t want to appear cheap and easy, but … its often perceived like that anyway.

Such is life as 2020 approaches, with content at every turn on multiple devices, and eyeballs struggling to keep up. Until they’re overwhelmed and give up.

It’s really not fair, having such a vast array of beautiful content in all shapes and sizes – print, audio, video, and digital – vying for the same, ol’ eyeballs that come and go freely as they please.

That’s why being a communication professional and/or content provider isn’t for the faint of heart. 

There’s a significant risk of feeling hurt, left dejected and rejected, if not enough eyeballs glance your way.  All your effort and hard work can be for naught. All your creative juices can go to waste if eyeballs don’t stop to absorb them.

You try to make your content as attractive and interesting as possible. You try to make sure its at the right hot spots, at the right times, to increase the chance of meeting some eyeballs and perhaps starting a relationship. But there’s no guarantee that any will stop long enough to give your content a second look.

That can be extremely frustrating. Yet you press on.

You do so because you believe in your content, believe it is worthwhile and has value. You just need to do something to make it stand out in the crowd. If can get a just a few pair of eyeballs to glance its way, you more can follow (and click and like and tweet and share and repost and email).

So much content and so many eyeballs.

With connections just a click away.

NOTE: This is the final weekly post for my Media & Leadership Strategies class. Future posts likely will not be published weekly. Thanks for reading!