BlackDoor MediaComm

Photo by  Fancycrave  on  Unsplash By Deron Snyder So much content. So many eyeballs. If the former can catch a glance from the latter, a wonderful and meaningful encounter could ensue.  They even might wind up meeting on a regular basis and spending quality time together. That would make content ecstatic, because one its greatest fear is dying of loneliness. So, it attempts to put itself in front of eyeballs as many ways as possible, but it’s really helpless after that point. Eyeballs have all the power and call all the shots, with no shortage of content to choose from. Nonetheless, some content wants to be picky, wants to be selected by the particular type of eyeballs it believes it’s   made for. Other content couldn’t care less about which eyeballs it hooks up with; the more the merrier.   It doesn’t want to appear cheap and easy, but … its often perceived like that anyway. Such is life as 2020 approaches, with content at every turn on m...

Photo by  M. B. M.  on  Unsplash By Deron Snyder There seems to be an app for just about everything nowadays, including fun nonsense. There’s an app for virtual shaving, compete with falling whiskers of the color and length you choose. There’s an app that allows you to milk a cow, seeing how fast you can fill a bucket. There’s an app for popping pimples, tapping on aquarium glass, and taking bathroom breaks . But strategic communication professionals could really use a yet-to-be-developed application. This technology would compute the intrinsic value of staying in touch with contacts and asking about their families. The merits of making a personal connection with powerful and influential people. The significance of being seen as a positive, open, and caring individual. Yes, there’s an app for building relationships. But as far as I can determine, there’s nothing to tell stratcomm professionals what a relationship might be worth and how it might increase...